Lime & Jalapeno Flavored by Anthony Davis. When you're different from everyone else, You can choose to hide it, Or you can choose to own it. You should own it. - Anthony Davis. Ruffles is proud to sign antho our first-ever chip deal. This collaboration is living proof that when you follow your passions, anything is possible - including getting your own signature ruffles flavor. Own Your Ridges. fritolay.com. smart label scan for here for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477 Weekdays 9:00 am to 4:30 pm CT / email or chat at fritolay.com. NBA Official chip of the NBA. The NBA and NBA team identifications are the intellectual property of the NBA and the respective NBA member teams.