No artificial colors, flavors or preservatives. 100% whole grain. Gluten free. America's favorite popcorn brand (Smartfood is America's No. 1 selling popcorn brand based on 2013 retail sales data from Information Resources Inc.). Guaranteed fresh until printed date. Questions or comments? 1-888-924-5654 weekdays 9:00am to 4:30pm Central Time. When Smartfood White Cheddar launched in 1985, it was with one very smart idea: Create great tasting popcorn with quality ingredients. We believe in air-popping our popcorn for a light & airy crunch, and using real cheddar cheese. The result is amazing delicious, mouthwatering flavor without artificial colors, flavors or preservatives. Be sure to try all the delicious varieties of Smartfood popcorn. Visit smartfood.com and facebook.com/smartfood.