No artificial flavors colors. Gluten free. No artificial preservatives. 25% less fat than regular ruffles potato chips (Product Comparison: Per 1 oz. Serving: Simply Ruffles Reduced Fat Potato Chips: fat 7 g; cal. 140; taste 100%. Per 1 oz. Serving: Regular Ruffles Potato Chips: fat 10 g; cal. 160; taste 100%). Non GMO Project verified. nongmoproject.org Pure Deliciousness Simply: At simply, our snacks are made with ingredients you can feel good about, and come from the brands, you love. We call this pure deliciousness. Sea-Salted to ultimate perfection, these crispy crunchy chips are ridgiculously good! fritolay.com. Questions or comments? 1-800-352-4477 Weekdays 9:00am-4:30pm central time. email or chat at fritolay.com. Please provide product name, bag size. Date, price and numbers found below price for each package.